The film industry is as complex and as diverse as a storyline. As every word has a part to play in the story, moving the plot along, getting the subtext to shine through or foreshadow the beats, so does every discipline in the industry. The Magic in Motion Expo creates the opportunity for grade 9 learners to be exposed the specialised skills of these various disciplines within the film industry. The Expos took place in Jhb, Durban and Cape Town with over 2000 leaners in attendance. Turnkey branded the Expo including each different technical discipline, busses, entrance and exit areas and the walkways.