Project Description

The Perfect Partnership – SABMILLER

In 2013 Castle Lager’s Brand formula was the ‘perfect’ partnership, which required two equally ‘perfect’ variables. Both Castle Lager and FC Barcelona inspire and strive for perfection in all that they do – hence the perfect match. For this campaign Turnkey developed new FC Barcelona branding and activation toolkits combined with new 5-a-side inflatable football pitches. We also branded the FCB and CASTLE Lager hosted coaching clinics in the three SAB markets throughout Africa.