Project Description

Castle Lager – 20 Years with Bafana Bafana

Castle Lager has been proud sponsors of South Africa’s National football team Bafana Bafana since 1992, after being re-admited into international football. Castle Lager, through the sponsorship of Bafana Bafana has managed to grow an affiliation between supporters and the national team’s brand. Turnkey branded the 20 years with Bafana Bafana launch, Superfan camps, tavern tours and the locker room experiences. We provided logistics for the Soweto and tavern tours including media, guests, customers and competition winners.